Dallas Real Estate News

This time last year I was here at Elle wondering if I had gone completely mad by opening this office.  It was a complete and total leap of faith, encouraged by friends and neighbors-- some of whom now tell me that they were as frightened for me as I was, but didn't want me to know.  (I am grateful that they pretended that they too thought this was a great idea at the time.)  Fortunately, several things have happened during the past twelve months, and we are more optimisitic than ever about the year ahead. 

First and foremost, what I brought into this office with me were some terrific Realtors.  They are motivated, experienced, polished and committed.  Clients trust them.  Clients like them.  In this business, that is everything!  Great agents combined with a dedicated office staff, and there isn't anything we can't do. 

Second, we've managed to successfully navigate a very "iffy" year in real estate in general, and we defied the miserable heat of the summer-- thanks to bottles of frozen water and sheer determination NOT to let the 100-plus temperatures deter us from our mission to find our clients' the best of the best in their property search.  We worked when we didn't have to, and we often did way more than most any other agent would do in helping our clients to get their homes sold. More than anything, we kept our noses down and our sights on success.

Third, we have continued to stay on top of the ever-changing trends in technology, so we can provide our seller clients with the absolute most in internet exposure.  Besides syndicating our listings through the local real estate board, we also syndicate to additional sites through our own ElleRealty.com, including full-color ads to Craig's List, Zillow, Trulia and dozens of other sites.  We've continued the enhanced listing capability on Realtor.com, so we can actually track property views on the site and capture leads as they come to us from Realtor.com.  While it's true that all mls listings feed to Realtor.com, very few agents pay for the enhanced service feature that we offer our clients.

All this is to say that a year ago I was hoping that I hadn't made a huge mistake by taking on this lease and all the potential risks of opening a storefront for Elle Realty.  Today, as I look back over the past twelve months, I couldn't be happier for Elle. We have worked hard, toughed out some scary moments, stayed the course and ended 2011 with a BANG and ready for an even better 2012. 

So what's with the bare pantry?  We have sold or leased nearly every single listing that we had!  We need more listings and you can help.  If you, or if anyone you know happens to be considering a move, NOW is the time to begin the process of listing and selling.  We will make it as easy and stress free as possible for you to get your house on the market, priced right and SOLD ASAP!  That's what we do. 

P.S. As I was typing this blog, a call came in to Katie.  We have our first new listing of the new year!  Congratulations, Katie!!